“Amzayn” is an Amazigh word that means “the artisan” or “the jeweler.” We chose this name to honor our cultural roots and celebrate the timeless role of the craftsman as both a skilled maker and a creative artist.
Our workshop is located in Casablanca, Morocco, where every piece is entirely handcrafted with care, without the use of mass production or outsourcing.
We operate under the officially licensed name Bijouterie du Sud, authorized by the Moroccan Tax Office, Customs Department, Labor Authority, and Chamber of Handicrafts.
To ensure professional international marketing and customer service, Amzayn is also registered as a Limited Liability Company (LLC) in the State of Wyoming, USA, under the same name: Amzayn.
Founded in 1988, in the heart of Casablanca, the Amzayn workshop began as an independent project dedicated to producing high-quality, handcrafted jewelry. From the very beginning, our goal was not mass production but the creation of unique, well-crafted pieces made with precision and purpose.
At Amzayn, we draw inspiration from the beauty of traditional jewelry and ancient cultural symbols. These designs are reimagined with a modern perspective, creating pieces that are both rooted in heritage and relevant to contemporary style.
We believe jewelry is more than adornment — it is a story, a message, and a connection to identity.
We offer ready-made pieces only, handcrafted from silver, copper, select metals, and occasionally gold. All designs are exclusive to Amzayn and not available anywhere else.
We do not provide customization or resizing services. What you see is exactly what we’ve created — and no two pieces are ever the same.
Our pieces are available exclusively online, through:
Our official website: [amzayn.com]
Handmade platforms such as Etsy, Amazon Handmade, and eBay
We do not currently operate a physical store, but we plan to open one in the future to allow customers to experience our jewelry in person.
Amzayn has earned the trust of customers across Morocco and around the world. People appreciate our focus on detail, the uniqueness of each design, and our unwavering commitment to quality.
Each piece is made with passion, patience, and purpose — a lasting object of beauty, filled with meaning.
Our values are simple and strong:
Craftsmanship. Heritage. Integrity.
Master Kass M’hamed is the founder and guiding force behind Amzayn. With exceptional skill and a deep commitment to quality, he quickly earned a strong reputation in the jewelry field. He built the workshop on a foundation of discipline, honesty, and craftsmanship, personally supervising every step to ensure that each piece met the highest standards.
Salah Eddine El-Khoumssi, the adopted son of Master M’hamed, grew up surrounded by the craft, learning directly from his father. After earning his high school diploma, he studied at the Higher Institute of Applied Arts, where he received a technical diploma in metal forming.
His academic background combined with hands-on experience gave him a refined vision that unites design innovation with practical expertise. Today, Salah Eddine serves as the CEO and lead designer of Amzayn, guiding the creative direction of the brand. He is also a visual artist, with a body of work that reflects his unique creative voice, blending culture, emotion, and craftsmanship.
At Amzayn, every piece is crafted by hand using traditional methods, modern creativity, and sincere dedication. We’re proud to share our journey with you — and honored by your support.
Your trust has helped us create this space — one that reflects elegance, authenticity, and the spirit of true craftsmanship.
Salah Eddine El-Khoumssi CEO Amzayn Jewelry
At Amzayn, every piece is crafted by hand using traditional methods, modern creativity, and sincere dedication. We’re proud to share our journey with you — and honored by your support.
Your trust has helped us create this space — one that reflects elegance, authenticity, and the spirit of true craftsmanship.
Salah Eddine El-Khoumssi CEO Amzayn Jewelry
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