“Amzayn” is the Amazigh word meaning “craftsman” or “jeweler.” We chose this name to honor our cultural roots and celebrate the timeless role of the artisan as both a skilled maker and creative artist.
Our workshop is located in Casablanca, Morocco, where each piece is meticulously handcrafted without mass production or outsourcing.
We operate under the official trade name Bijouterie du Sud, licensed by the Moroccan Tax Office, Customs Department, Labor Authority, and Chamber of Handicrafts.
To ensure professional international operations and outstanding customer service, Amzayn is also registered as a Limited Liability Company (LLC) in Wyoming, USA.
Founded in 1988 in the heart of Casablanca, Amzayn began as an independent workshop specializing in high-quality handmade jewelry. From the beginning, our mission has been to create unique, carefully crafted pieces rather than focus on mass production.
At Amzayn, we draw inspiration from traditional jewelry and ancient cultural symbols, reimagining them with a contemporary vision. Our pieces are rooted in heritage yet connected to modern style.
We believe that jewelry is more than just an accessory; it is a story, a message, and a deep connection to identity. You can explore the cultural stories and inspirations behind our designs in our blog.
We offer ready-made, exclusive pieces handcrafted from silver, brass, select metals, and occasionally gold. Our designs are unique to Amzayn and unavailable anywhere else.
We do not provide customization or resizing services. Each piece is meticulously crafted as it is. We do not use molds for mass production; instead, every piece is individually handmade, making it a true work of art before becoming jewelry.
Our pieces are available exclusively online through:
Our official website: [amzayn.com]
Handmade platforms such as Etsy, Amazon Handmade, and eBay.
Traditional craft exhibitions held in Morocco.
We currently do not have a physical store but plan to open one in the future to allow customers to experience our jewelry in person.
Amzayn has earned the trust of customers in Morocco and around the world thanks to our meticulous attention to detail, the uniqueness of each design, and our unwavering commitment to quality, culture, and storytelling.
Each piece is crafted with passion, patience, and purpose — a timeless object of beauty rich in meaning.
Our Core Values:
Craftsmanship. Heritage. Integrity.
Master Kass M’hamed is the founder and guiding force behind Amzayn. With exceptional skill and unwavering commitment to quality, he has built a strong reputation in the jewelry industry. He founded the workshop on the foundations of discipline, honesty, and craftsmanship, personally overseeing every step to ensure each piece meets the highest standards.
Salah Eddine El-Khoumssi, the adopted son of Master M’hamed, grew up surrounded by craftsmanship, learning directly from his father. After completing high school, he studied at the Higher Institute of Applied Arts, earning a technical diploma in metal forming.
His academic background and practical experience have given him a refined vision that combines design innovation with practical expertise. Today, Salah Eddine serves as CEO and Chief Designer of Amzayn, guiding the brand’s creative direction. He is also a visual artist whose work reflects a unique creative voice that blends culture, emotion, and craftsmanship.
At Amzayn, every piece is crafted by hand using traditional methods, modern creativity, and sincere dedication. We’re proud to share our journey with you — and honored by your support.
Your trust has helped us create this space — one that reflects elegance, authenticity, and the spirit of true craftsmanship.
Salah Eddine El-Khoumssi CEO Amzayn Jewelry
At Amzayn, each piece is handcrafted using traditional techniques, modern creativity, and sincere dedication. We are proud to share our journey with you and honored by your support.
Your trust has helped us build this space — one that embodies elegance, authenticity, and the spirit of true craftsmanship.
Salah Eddine El-Khoumssi CEO Amzayn llc
